Casino Royale: Starring Sony

So yesterday I went to the movies with my mom, dad, brother, aunt and grandma - happy holidays! It's how we bond. Speaking of Bond, we opted to see Casino Royale, the intensely long new James Bond flick.

It was pretty good except for the length, the fact that I wanted to be watching the Sabres game, and I kept missing my friend's calls about going out later (biggest party night of the year?)...

Anyway, Sony had a lot of products carefully placed in the movie. I knew this because my cousin kept leaning over and specifying what Sony product was being showcased. He thought the placement was a little "ridiculous," but obviously it worked. He saw it, didn't he?

My brother also noticed the immense amounts of Sony stuff in the movie, but my parents, aunt and grandma did not mention that they picked up on the placements. Is product placement reaching younger generations more effectively than others?

Someone should do a study.

Happy Thanksgiving

PS - I just realized the movie is by Sony Pictures. Everything makes sense now...

Sony Royale