Do You Hear That Buzzing?

Beautifully Done Real Beauty

Really cool viral video going around... word has it that this video has been more effective for Dove than their Superbowl advertisments last year. The main difference between the two in my mind? One's free for them to run! It's excellent.

Check out this article in AdAge that talks about how successful this one little video has been in spreading the Real Beauty message.

So far it's gotten 1.7 million views on YouTube and has been featured on television shows like Ellen and Entertainment Tonight.

Nice PR.

One thing's for sure, it beats the latest Secret Commercials...