BLOOD AGAIN!

Why do people keep mixing blood into the ink of their posters? We aren’t wrongly in jail without writing utensils, trying to prick our fingers to write one last piece of evidence on the dirty cell wall for our partner to find after they’ve moved us to a new secret location… We have access to printers! And ink! And you can read the words on the poster just as well even if the ink is not mixed with blood…

But some people don’t see it that way. Promotions for Saw III include posters that features blood taken from actor Tobin Bell (who plays the sadistic villain “Jigsaw”). The taglines from the first two versions of this movie have focused on blood, Saw II’s line being “Oh yes, there will be blood.” It just seems a natural step to take, using blood on posters, no?

Well… I guess so. Kind of reminds me of Adidas’ campaign for the All-Blacks Rugby team, only it seems more disgusting now. Maybe because I’ve seen Jigsaw in all his glory torturing innocent people.

The studio is also running a blood drive in 25 markets throughout the country, adding a good Samaritan aspect to the marketing for it’s horrific movie trilogy. Saw III comes out around Halloween; keep your eyes open if you love gore.

More on this at AdAge.com.