All it takes is signing up to be Mooby's friend on MySpace: http://www.myspace.com/moobysclerks2
The first 10,000 people who befriended Mooby's Presents Clerks II in their MySpace profile had their names listed in the credits of the movie! Pretty sweet deal. My brother went to college for drama and he hasn't got his name on any movie credits, yet by the mere click of a button you can become an instant star. Well, if people watch the credits long enough to see your name scroll down the big screen.
This idea was accepted so readily by the MySpace world that the promotion was extended... ANYONE who befriended Mooby before July 21st got their name in the credits of the film's DVD! PRETTY FREAKIN' SWEET!
To reach the evergrowing internet friend community, this is a great promotion. I don't really know why people are so excited to get their name in the credits of a movie...does anyone watch those? I guess it would be cool to feel like you were a part of it, and to tell your friends that you are in a movie and they have to see it...hey wait a minute....THIS IS WORD OF MOUTH MARKETING!!!
Pefect plan: Get people to sign up to have their name in the credit, they'll go see the movie to see their name, and probably bring friends (and Mom, Dad, Grandma, Grandpa to see the first success of their sort-of acting career)! If they extend the offer to ANYONE for the DVD release, that's a whole lot of DVD's that will either be rented or sold to look for names during the credits.
I am impressed. And jealous. When will my name be up in bright lights?
Wednesday, September 13, 2006
Wanna be a star?
Posted by Marci at 12:05 AM
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