They call it responsible...

You know those ads you see on tv that suddenly make you start paying attention? Interesting music, good stuff going on, and even though it's not trying to be funny, you want to pay attention. No joke to get, just a great idea being put to work. Liberty Mutual has a commercial out right now that does just that. My friends have been talking about it and actually get excited when it comes on during a show. Check it out , maybe it will move you too.


In other insurance news, State Farm is taking a different approach...not so emotional, just a little more fun I guess. At www.nowwhat.com, the carrier shows situations where you need insurance (like if a huge air conditioning unit falls on your car, or someone steals something from your house) and tells you what to do if you find yourself in a similar situation (hence the name NOW WHAT!). The site is also encouraging the consumers to send in videos of the last time they said "Now What?" and enter a contest where they could win $20,000 in cash, or a trip to the 2007 MTV Movie Awards. Nice little site they got set up there to reach a younger crowd. Now if I could only think of my best "Now what" moment...

I'll keep you posted if I think of anything good.