the opposite of product placement

This article talks about how designer bag companies are sending Snooki free handbags for her to wear on the show, in her many paparazzi photos, etc. But there's something different about this product placement - the companies are sending her competitor handbags, not their own!!!

In other words, instead of having Snooks be seen carrying their shiz, they are supplying her with the other guy's shiz, free of charge.

In a world where image means everything, Schnickers just isn't up to par for some of these killahs. In the words of Heidi Klum, "In fashion, one day you're in, and the next day you're getting thrown in jail for being too intoxicated on the beach at seaside heights out."