Monday, October 15, 2007

New Dove Viral Video

Check it out - Dove's follow up to its critically acclaimed "Evolution" video.
Tagline "talk to your daughter before the beauty industry does" is pretty self explanatory after seeing about a minute of ways the industry corrupts little girls.

Good concept, well produced, but do people still want to hear what dove has to say? Some skeptical comments on YouTube talk about how this video is Dove's "lame attempt at creating something controversial so they can get free publicity"

Hello buzz marketing.

Publicity is happening.

But overall, I like Evolution better. Felt more grass roots and real. This one is a bit overproduced and can kind of feel contrived.